My father was a chef that local restaurants fought over. He said the secret to keeping the dining room packed with diners was making sure they left remembering two things above all else, the food tasted great and there was plenty of it. How many times do you return to a restaurant that your first thoughts about the place is, "Damn that was expensive!"

For instance there is one place here in the city I live in that when it is mentioned the first thing I think of is that it has best best fried calamari I've ever eaten outside of Japan. It's expensive but well worth the cost if you can afford to go.

I would say 30k is not too long to post in a single post. At 250 words per minute (the official average reading speed in the US) it would take two hours to complete. About the same amount of time a person takes to sit through a movie. Then the fact that it being a solo it can appear in the solo window of the front page gaining new readers years later is a plus.